Free Global Web Analytics Market Pune
- Location: Pune, Pune, Maharashtra, India
Growing moves to data driven businesses and marketing automation, increasing cloud adoption trend, constant rise in online shopping are driving the growth of web Analytics Market. On the other hand, factors like data privacy and regulations obedience are limiting the growth of market. Currently, large enterprises as well as small and medium Enterprises (SMEs) depend mostly on digital data collected with their web portals.
On the basis of retail and e-commerce sales, total retail sales in North America reached US$5.2 trillion, including US$4.7 trillion in sales in US alone. This is possible because of the rising application of web analytics developments in the retail sectors, which can currently access to a large amount of varied customer type based on the buyer identity which can be further used to reach out to broader audiences. Omni-channel marketing approaches along with improvements in the new-age technology will help in enhancing the customer experience. Adoption of such technology for expansion of marketing operations and augmenting supply chain operations will helps in offering better success rate.
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