Free 6 Reasons Users Opt-Out of Push Notifications

Published date: August 19, 2022

Push notifications are a great way to reach audiences with high open and click rates is never is an overstatement. It is because of the push marketing potential to reach audiences instantly with effective and eye-catching push messages. But the catch here is the opt-in rate of push notifications.

The positive impact of this marketing channel is effective over customers only when they accept to receive your push messages. It is key for engaging customers in the initial state and retaining them in long term. However, according to stats, the opt-out rate ranges between 60%-20% according to the website or app category.

To ensure that you get all benefits of the push marketing channel the websites should encourage subscribers to stay connected. But we need to watch out for any increase in the opt-out rate and fix it. For this, we need to first know the reasons users opt out of push notifications.

Click on the link to know more: https://www.truepush.com/blog/opt-out-of-push-notifications/

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