Check with seller Mobile Application Development | Mobile Strategies California City
- Location: California City, California City, California, United States
As a result of this shift, companies are re-thinking their mobile strategies. The major question that they have been grappling with however, is whether a mobile app or a mobile website is the right way to go.
Many argue that you don’t need a mobile app, you just need a website that looks good on mobile devices. Others say that mobile apps have benefits that a website cannot provide. However, when digging a little deeper, there are a myriad of factors that need to be considered before deciding. When it comes to different mobile mediums, it can be difficult to determine where to focus your efforts. We break down the pros and cons of each choice so you can align a mobile strategy that suits your business objectives.
An App Annie report reveals that in 2015 alone, the mobile app industry generated $41.1 billion in gross income revenue. This figure may increase up to $50.9 billion, and by 2020, it will be worth $189 billion.
Despite the slowing of global smartphone growth highlighted in Mary Meeker’s annual address, there have been no signs of slowing for the mobile app development industry. With consumers demanding more and more from their apps, Gartner predicts that “over 268 billion mobile downloads will generate an income of $77 billion in 2017”.
Recommended Reading: What Mary Meeker’s 2017 Internet Trends Mean For Mobile App Development
Desktop usage isn’t going away anytime soon, however, mobile is surpassing it exponentially. Just two years ago in 2015, time spent on mobile surpassed time spent on desktop. Google even reported that more searches were being made on mobile than desktop.
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