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Designing For Yourself and Not the User
Development teams can often form strong opinions about a product. Good UX designers separate their personal preferences from user preferences. It’s important to understand that you are designing for a core set of users with specific needs and wants. This user-centric design approach should be practiced throughout the entire development process so that the app doesn’t evolve to fit the needs of the people creating it.
Keep Reading: 10 Best Practices to Enhance Your Mobile App User Experience
Mistake #5: Following Your Competition Too Closely
What works for one company might not work for the other. Instead of imitating your competition, learn from them and combine that with your innovation, which will help you establish a competitive edge. When you follow suit to your competition, you aren’t providing anything new for your users. With thousands of apps in the market, you need to offer new, innovative, and valuable features for your users.

There is no mobile app cheat sheet, (but there is this checklist). Certainly, there are sources of inspiration to draw from, but trends that work for other companies may end up dating your app later. Instead, analyze why trends are working, then apply this insight to suit your business and user’s needs; you can improve, customize, and build from this foundation. As with all products, research will make for a stronger experience in the end, when you tailor it to your audience and platform.
Mistake #6: Overwhelming Your Users With Too Much Content
Use content to guide the user through your app, providing value along the way. You don’t need to cram everything onto the first screen. It overloads users with information, in turn, frustrating them. Users like the interactivity of mobile app design because they enjoy the satisfaction of self-initiated discovery.



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