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On the other hand, don’t omit important information. Be concise and intuitive but not sparse. Draw users in with a question, bold statement, interactive element, or anything that invites the user to participate and engage. Good content is a crucial aspect of a good UX, so it’s important to develop an effective content strategy.
Mistake #7: Having an Overly Complex UI Design
Good UX doesn’t always have a fancy, intricate design. Complex UI design can take away from the user experience if there are too many distractions or confusing call-to-actions. Instead of including elements that lack purpose, simplify with more meaning. Good design can be elegant without all of the intricacies.

That doesn’t mean that large-scale animation doesn’t have a place. While in a game they are expected, in an everyday app, they should be used sparingly and to celebrate a special event or a time-consuming process. Some examples of when to use animations are for loading indicators, pull to refresh, function change, etc.
Mistake #8: Including Too Many Features
Rather than including too many elements and features, understand your brand’s strengths. When you visit a restaurant with a menu that has every type of cuisine, it can overwhelm you. While it may seem beneficial to cater to everyone’s needs, it’s disjointed and puts into question the restaurant’s ability to truly specialize in what they’re good at.
Recommended: How to Prioritize Features For Your Mobile App MVP

This is just as relevant to brand identity. If your app includes everything for all types of demographics, you won’t please anyone. Instead of establishing loyal users, you’ll end up frustrating them. Not only is this bad for user retention but the perception of your brand as well. Find your unique value proposition that will give you the competitive edge you need.



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